NFL Super Bowl draws an average online streaming audience of 3.4M viewers

NFL Super Bowl draws an average online streaming audience of 3.4M viewers

January 30, 2021
NFL Super Bowl draws an average online streaming audience of 3.4M viewers

Fox is asserting that Super Bowl LIV, which broadcasted keep going Sunday on the organization, is the most live-streamed Super Bowl ever.

The telecaster said the game conveyed a normal for every moment live streaming crowd of 3.4 million, up 30% over a year ago (2.6 million) and up 103% over Fox’s last Super Bowl stream in 2017 (1.7 million). The organization pulled the streaming viewership figures from Adobe Analytics.

Fox’s streaming viewership estimated across FOXSports.com, the FOX Sports application, FOXDeportes.com, the FOX Deportes application, the FOX NOW application, NFL computerized properties including the NFL application, the NFL Fantasy portable application, NFL.com, the Kansas City Chiefs, and San Francisco 49ers versatile properties and Verizon Media versatile properties, including the Yahoo Sports versatile application.

It doesn’t factor in watchers on virtual MVPDs including YouTube TV, Sling TV, FuboTV, and Hulu with Live TV, which may have contributed considerably to the general streaming crowd for the Super Bowl.

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Fox’s expansion in live streaming watchers was on the speed with what CBS saw in 2019. The telecaster’s broadcasting of Super Bowl LIII a year ago drew a normal streaming crowd of 2.6 million during the game window, an expansion of 31% over the streaming crowd for the earlier year’s down.

Fox said that generally speaking, Super Bowl LIV drew a normal crowd of 102.1 million across TV and computerized and that 148.5 million watchers observed all or part of the game. The game drew a normal crowd of 99.9 million on the Fox broadcast organization, up 1% over a year ago.

The Halftime Show, which highlighted Jennifer Lopez and Shakira, drew 104.1 million normal watchers on the Fox broadcast organization and Fox Deportes consolidated.